Dacia Morocco maintains its first place for the 13th consecutive year in a passenger vehicle market down 7%.

The Franco-Romanian brand maintains its first place on the podium in the private vehicle market in Morocco. “Dacia confirms its success in Morocco in 2022, with sales up 13% on a like-for-like basis and a 13th consecutive year of leadership: all models are leaders in their segments and Logan and Sandero are the 2 best-selling models, all brands combined. The favorite brand of Moroccans is accelerating, with the launch of the new brand identity and the deployment of the new visual identity in the Kingdom's dealerships. And 2023 will not be left out, with the long-awaited arrival of Dacia Spring, the 100% electric city car, which will democratize access to electric mobility in Morocco,” notes Fabrice Crevola, general manager of Renault Commerce Morocco and the Dacia brand in Morocco.
It must be said that Dacia is riding the success of its range. Indeed, all models are number 1 in their segments, reports the brand adding that “the new generations of Logan and Sandero, produced in Morocco, dominate the market and confirm their success: Dacia Logan, with 14,561 sales, is the model the best-selling car in Morocco in 2022. Since its launch in 2005, Dacia Logan remains the best-selling car in Morocco with more than 210,000 Made in Morocco examples on the roads of the Kingdom, with more than 13,000 units in 2022.Note that 2023 will be marked by the marketing of Dacia Spring which is the first model“Dacia's new identity, launched simultaneously on Logan, Sandero and Duster in December, has just strengthened the attractiveness of the brand offering the best price/service ratio,” according to the same source. And to specify: “The deployment of the new Dacia visual identity in the Dacia dealer network at the end of 2022, brings new life to the visibility of the brand and the welcome of our customers. It will continue in 2023 and will concern all Dacia points of sale in the Kingdom,” underlines the brand in this regard.
In the same sense, the four pillars of the brand, namely Logan, Sandero, Duster and Lodgy, contribute to Dacia's performance in the Kingdom. After stopping the marketing of Dokker, Dacia is experiencing sales growth of 13% compared to 2021. It gains 4.5 points of market share, placing the four models in the Top 10 in sales for all brands combined. .